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Va Eye Consultants
If Virginia Eye Consultants (VEC) were a tree, it would be an oak tree whose strong, deep roots reach into communities in southeastern Virginia, northeastern North Carolina and Hampton Roads, where it has served patients since 1963. A growing practice of 19 providers spread across five clinical sites, an outpatient eye surgery center, a dedicated central business center and a bustling clinical research department.
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The VEC implementation pattern is region-specific. The large referral multispecialty ophthalmic center functions as an academic medical office and therefore does not provide primary ophthalmic care; focuses on secondary/tertiary medical and surgical eye care and partners with approximately 150 community-based optometrists, which has become a nationally recognized optometric referral network. D., President and Founder of VEC and Professor of Ophthalmology at Eastern Virginia Medical School. "We send primary eye care, such as annual exams, refraction, eyeglasses and lenses to the optometrists in our network, and they refer surgical consultations to us. With this model, we are the only practice in our region."
The VEC is growing at 10% per year, and in response, two new doctors or surgeons are added per year. “We recently hired a new cornea specialist and a new retina specialist because both clinics are very busy and growing rapidly,” says Sheppard. He adds that a certain attitude is a prerequisite for all new VEC doctors in their specialty. “Finding people who share our philosophy of providing the best in subspecialty referral care and enjoying clinical trials that will help discover the virtues of new ways to treat or improve eye disease is critical,” he says.
This mentality runs through the non-clinical staff and is reflected in the clinic's CEO, Karen Spencer. “With the addition of Ms. Spencer, who joined us almost 9 years ago, our practice started to grow really fast,” says Sheppard. "He brought the administrative experience needed to really take our entire group to the next level. We had all the makings of something special and we had no one to guide our work. We needed our doctors and with Ms. Spencer leading the way, we were able to to do just that. By the time she arrived, we were struggling financially. "We were building a new state-of-the-art facility and ambitiously building a new facility. Since then, we've added three new local satellites and renovated and improved many of our existing facilities."
Mrs. Spencer, who honed his skills as a medical practice CEO for 25 years at various non-ophthalmic companies before joining VEC, says his management model is the core of VEC's practice model and the foundation for a significant percentage of its flow. of recipe. He also points out that VEC is a pioneer in the industry with new technologies, therapies and procedures, and these initiatives put the practice ahead of the competition, second only to its primary focus on best-in-class surgical outcomes. For example, VEC was the thirteenth clinic in the United States to receive the LenSx Laser (Alcon). “We were certainly pioneers in this revolutionary field of the industry and certainly leaders in the field of new lens technology,” he continues. "The VEC tends to be first - if not in the state, then in the region."
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The future is very clear for this market leader. dr. Sheppard explains, “In addition to bringing in two new providers this summer, we are working on a bespoke facility at one of our satellite locations that will allow us to expand our service and availability in that area, and is scheduled to open in January 2018.”
Here, Dr. Sheppard and Mrs. Spencer provide additional insight into what makes VEC a market leader to watch.
Mrs. Spencer: What's unique about our area is that southeastern Virginia is at the mouth of the Chesapeake Bay. As our cities are connected by a series of bridges and tunnels, it is very important for us to have satellite locations where our patients live to facilitate their access to us. There seems to be a psychological and physical barrier to "crossing a bridge" or "going through a tunnel" to receive care. We are also in a coastal region that is home to the largest naval base in the world. As a result, we are fortunate to have a very stable economy fueled by military and federal contracts, not to mention the port, beach and historic tourism. This increases our ability to recruit quality talent. Retired military and federal servants who stay in the region for all that it provides also make our region's demographics very strong for our area of operation.
When CEO Karen Spencer came to Virginia Eye Consultants (VEC), she recalls that it didn't take long to see that "weeding out" and "team rebuilding" were a priority. Mrs. Spencer, she and VEC Vice President Stephen V. Scoper decided to develop a plan to "rebuild our currently very strong work culture".
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The Ritz-Carlton Leadership Center was instrumental in implementing changes for the better. The Ritz-Carlton is known for its legendary customer and employee practices, and the Leadership Center helps customers in all industries, including healthcare, build market advantage based on these practices.
The Ritz-Carlton Leadership Center operates four major lines of service delivery. Consulting Consulting Services uses an eight-step consulting process to drive cultural transformation and has achieved double-digit improvement in customer satisfaction and loyalty. Three other key parts of the program include onsite presentations, enrichment courses and personalized learning services. For example, the upcoming "Best Practices for Healthcare Excellence" seminar suggests that attendees can "discover how a culture of healthcare excellence results in a patient-centric environment" by exploring The Ritz-Carlton's award-winning business practices. relevant officials”.
Mrs. Spencer explains that the VEC engaged the Ritz-Carlton Leadership Center to come to the practice for a weekend retreat to help retrain and inspire all employees, including providers and senior management. “We took it very seriously and now what we've learned is engraved in our daily practice,” he says. "We are committed to continuing to embrace the Ritz-Carlton principles, and that's what everything we do has in common." For example, every day at 9:30 am, a 5-minute daily stand-up is held across all five locations in the organization. “It's a way of welcoming the day and talking about the quick questions everyone should know that day,” she explains. “The day has a quote and the day has a service value, and the captain of the meeting rotates between the employees, so each one adds their flavor and they attribute that service value to something that affects them in their day to day work. Finally, the Ritz-Carlton is brief on the 'tip of the day' A message is delivered. It's a quick and easy way to remember that we're all on the same team and committed to excellence, customer satisfaction and loyalty."
Dr. Sheppard: It's very important to monitor carefully and listen carefully to your staff, your patients, and the people your practice communicates with. My motto is, "Patients succeed first, staff second, referral providers, physicians third."
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Mrs. Spencer: It's very important to skillfully use your employees' talents and all the resources available to you. Put people in positions where they can be more professionally and practically successful, but don't be afraid to let some into your future. Sometimes letting go of your [perpetually anti-everything] CAVE employees can help you retain the people who will mean most to your future success.
Dr. Sheppard: Invest in a quality executive leader. The right leadership can make a big difference in your practice. This physician-manager duo is truly synergistic and can be very powerful if paired correctly. Invest in providers with the right mindset and core values, unrivaled in clinical skills. Empower your colleagues and employees to achieve your personal goals.
Mrs. Spencer: Stay on top of what's happening in the eye care and general health industry and, of course, in your own market and within your own four walls. Don't be afraid to invest in training and recognition and morale-building programs. Also plan, plan, plan, no matter how big your practice is. It is the key to strategic planning for the next 1 to 5 years. For a smaller application, this might take the form of a simple meeting. For wider application,
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